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What is IMPACT?
All your activities, no matter how tiny, have an
IMPACT, repercussions, effect, consequences on your
brand
.
A brand is not
not just a name or a logo.
It is much more than that: It is what your client thinks of you it is the
promise
that you make, it's your answer to his problems, it's your
reputation,
it's yours
picture
.
Your brand has value.
The value that your customers, your suppliers, your employees give it.
That is why it must be taken care of. You have to manage it effectively and positively in line with your goals.
